How Well Do You Know the Spiritual Profile of Your City? Blog Feature
Marian V. Liautaud

By: Marian V. Liautaud on November 17, 2015

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How Well Do You Know the Spiritual Profile of Your City?

Church Design | Events | Millennials

Every city has its own spiritual profile—a picture of its people’s religious views, attitudes and lifestyles. For church planters and multisite churches, understanding the faith practices of a city or state can provide meaningful data when determining the spiritual needs and background of a region.

Two tools that church planters and multiplying churches can use to help understand faith demographics are Barna’s Cities and States reports.

“Everyone is curious about how their city or region is unique,” says David Kinnaman, president of Barna Group. “For ministry leaders, there is a great deal of interest about how faith, religion, and spirituality differ from city to city and from state to state. Since Barna Group has a robust database on faith, we wanted to provide decision-makers with a way to access that information.”

Barna refers to this spiritual profile information as “theolographics,” proprietary data gleaned from surveys that helps create a snapshot that answers questions such as, What denomination are most residents in your city? How often do they attend church? How often do they open their Bibles? What’s their age, gender, and ethnic makeup?

This data and the comparative analysis that’s included with it provide a unique, user-friendly resource. For church leaders, the Cities and States reports may provide vital information when preparing to plant a church or multiply within a particular region.

What other tools have you used to explore the needs and demographics of a community?

To learn more about effective church planting, register for the free New Thing Gathering event, taking place December 7-8, 2015 at Community Christian Church, Naperville, IL, Dec 7 & 8.


About Marian V. Liautaud

Marian served as Aspen's Director of Marketing from 2014 to 2021, sharing stories about how Aspen designs, builds, and furnishes space for ministry impact.