Get In Touch

Church Design

Aspen Group Blog

Knowledge to navigate the intersection of church culture, leadership, ministry, and facilities.

Leah Norton

Leah Norton is Managing Partner at Fishhook, based out of Indianapolis, IN. Fishhook is a communications team called to work with and encourage churches and ministries to help them communicate in clear, compelling and intentional ways. Leah has been helping to lead the team at Fishhook since 2005. Leah loves the local church and it shows when she, her husband and two teenage daughters are worshiping and serving together at their own church. Leah serves in the Guest Services area at her church and especially loves welcoming first-time guests and helping them get connected.

Blog Feature

Leadership | Communication | Church Culture

10 Red Flags Your Church Communications May Need Help

By: Leah Norton
May 07, 2019

Before a person ever steps foot in your brick and mortar church for the first time, they likely will have visited your church website to see what you’re all about. Are you communicating who you are and what they can expect in a way that’s clear and inviting so that they’ll want to learn more? Are your overall church communications helping you reach more people and engage your congregation? Or do your communications reveal some underlying problems that may need attention?

Read More

Share

Blog Feature

Multisite | Church Culture

How to Communicate the Launch of a New Church, Part 2

By: Leah Norton
March 05, 2018

Many church leaders could write out a list of tasks and priorities for launching a new site. More challenging is having an effective communication plan and solid timeline for sharing the vision, building the team, and creating anticipation that leads up to the launch. What steps are most important to start with? How much time do you need, from start to finish, to build a core group and launch a new site? When is the right time to ask people to make a commitment? What should we be doing to get the word out?

Read More

Share

Making Space for Millennials Executive Summary

Making Space for Millennials Executive Summary

Discover the impact Millennials' values, allegiances, and assumptions will have on your church.

Blog Feature

Multisite | Church Culture

How to Communicate the Launch of a New Church, Part 1

By: Leah Norton
February 27, 2018

What can we learn about church multisite strategy from the business world? As a communications specialist for churches, I am always looking at what's going on in our culture at large, not just within the church world, to help churches communicate clearly and carry out their mission. What are companies doing? What are stores doing? What are coffee shops doing? We want to learn from them what we can and apply those lessons to our ministries and churches.

Read More

Share

Blog Feature

Leadership | Communication

Why You Need a Church Communications Team

By: Leah Norton
September 29, 2017

How can your church—especially if you have multiple locations or plants—grow and develop in the critical ministry area of communications? How can you reach multiple generations of people? How can you connect with new people? How can you help people take next steps to learn more about your church, get involved, and grow in their faith? It takes a dedicated communications leader and a team (of staff and/or volunteers and other support) to intentionally and strategically organize the various communications messages that your church has to share with your congregation and community.

Read More

Share

Blog Feature

Leadership | Communication

The Number One Way to Make Communications a Priority at Your Church

By: Leah Norton
August 31, 2016

Is worship a significant priority in the life of your church? What about the children's ministry? Or the student ministry? Adult discipleship or small groups? I'm sure you said yes to all (or most) of these.

Read More

Share

Blog Feature

Culture | Events | Leadership | Managing Facilities

How to Consistently Tell Your Church's Story

By: Leah Norton
September 08, 2015

Last night on the soccer field, my 12-year-old received her first yellow card (a warning call given after aggressive behavior), and she had to leave the field. The call was questionable, but our daughter responded with respect and humility. And she quickly regrouped. I was proud to see her excelling at this life lesson.

Read More

Share

Blog Feature

Leadership | Managing Facilities

3 Ways to Better Communicate Your Church’s Vision

By: Leah Norton
June 18, 2014

Perhaps you know the feeling. You feel like you just preached your best vision sermon...but it fell flat. Your congregation just didn’t get it.

Read More

Share