How to Engage People in Your Church's Story Blog Feature
Marian V. Liautaud

By: Marian V. Liautaud on July 08, 2016

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How to Engage People in Your Church's Story

Culture | Events | Leadership

Think about the last time you stayed awake until 3 a.m. watching just one more episode on Netflix, or reading that book you couldn't put down. What was it about that show or that book that caused you to postpone sleep to discover how the plot developed?

As humans, we respond to story. Story draws us in and puts us in the midst of the action. The characters’ battles become our battles. But what is it about a story that engages us in a way that's powerful enough to transform us and move us to want to be part of something that's bigger than ourselves?

In his opening keynote at the 2015 Alignment Conference, Ed Bahler, CEO of Aspen Group, explores the key elements of good storytelling and how the church can use story to engage and transform the hearts of those who are seeking a more meaningful life.

Watch Ed’s video now—in fact, gather your church leadership team and watch it together—and consider these questions:

  • How are you using stories to engage the hearts and minds of people in your church to give them a future and a hope?

  • Are you sharing your own story authentically and in a way that breeds hope and inspiration in others for a better future?

  • In what ways does story help reveal people’s cultural worldview and shape their perspective?

  • Beyond the Bible, what are all of the tools available to you as a church to tell God’s story?

And don’t miss Ed Bahler’s upcoming talk at Aspen Group’s 2016 Alignment Conference on October 18, 2016, at Community Christian Church-Yellow Box in Naperville, IL.


About Marian V. Liautaud

Marian served as Aspen's Director of Marketing from 2014 to 2021, sharing stories about how Aspen designs, builds, and furnishes space for ministry impact.