The Number One Way to Make Communications a Priority at Your Church Blog Feature
Leah Norton

By: Leah Norton on August 31, 2016

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The Number One Way to Make Communications a Priority at Your Church

Leadership | Communication

Is worship a significant priority in the life of your church? What about the children's ministry? Or the student ministry? Adult discipleship or small groups? I'm sure you said yes to all (or most) of these.

What does it take to run each of these ministries well? It takes a centralized leader and team who are focused and dedicated to pray and think about their specific ministry area—its purpose, programming and more—with great intention. The leader and team drive their specific ministry area for the benefit of your congregation and community.

The communications ministry of your church—every church—is no different. It takes a dedicated communications leader and a team (of staff and/or volunteers and other support) to intentionally and strategically organize the various communications messages that your church has to share with your congregation and community.

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How can your church—especially if you have multiple locations or plants—grow and develop in the critical ministry area of communications? How can you reach multiple generations of people? How can you connect with new people? How can you help people take next steps to learn more about your church, get involved, and grow in their faith?

Having a key, strategic communications leader with a team and support is imperative, especially if your church is growing and/or going multisite.

Your church's focused communications leader needs to have the expertise, passion, time, and attention to understand the vision and priorities of the church to lead communications with excellence. Their goals should include improving communications:

  • Between the full pastoral and staff team

  • Between the staff team and volunteers/key lay leaders

  • Between the staff team and the congregation (at multiple locations)

  • Between the congregation and community

Key Areas/Priorities to Build Communications

Although churches vary their models as they grow, we find there are key areas and priorities when it comes to communications. Your communications leader and supporting team will help your church’s leadership plan around issues including:

  • Site naming

  • Branding/the visual identity of your church

  • Key and priority messaging (and knowing how to handle other messaging)

  • Worship services (all communications surrounding and during your services)

  • The guest experience and next steps for guests

  • The church member/regular attender experience and next steps for regular attenders

  • Website/social media

  • Internal communications (especially within the various ministries like Children, Students, etc.)

  • And so much more!

Solidify Your Communications Ministry Team

One of the best ways to plan for additional growth or momentum with your communications efforts is to ask yourself (and your communications leader) who you need to add to the communications team.

Every team will look different and might include paid staff, volunteers, freelancers/contractors, and interns. Depending on your immediate needs, this team may be made up of individuals who can assist with:

  • Big picture planning and strategy

  • Content development/writing

  • Graphic design

  • Website/social media work

  • Video and photography

  • Project management

The end goal? To have your church's communications leader and team help create, organize, plan and implement effective communications messages for your congregation and community audiences. Investing in your communications leader and his or her team will be an integral part in helping your church reach as many people as possible for God's glory!


Leah Norton serves as Director of Client Strategy & Partner at Fishhook – an Indianapolis-based communications agency that collaborates with churches.


About Leah Norton

Leah Norton is Managing Partner at Fishhook, based out of Indianapolis, IN. Fishhook is a communications team called to work with and encourage churches and ministries to help them communicate in clear, compelling and intentional ways. Leah has been helping to lead the team at Fishhook since 2005. Leah loves the local church and it shows when she, her husband and two teenage daughters are worshiping and serving together at their own church. Leah serves in the Guest Services area at her church and especially loves welcoming first-time guests and helping them get connected.