Proper signage and branding are critical to a positive experience at church, especially for newcomers or first-time visitors. Think about it. How could we possibly navigate a large airport or hospital without relying completely on the signs around us? It would be a terrible experience. With churches opening their doors again for in-person worship, your first-time or newer guests may need to re-learn how to navigate your building. Now is the time to look at your church's signage and wayfinding with fresh eyes! When we brought focus groups to the various churches as part of the Making Space for Millennials study, they said that when they entered each space, they instinctively wondered, Where am I? What am I supposed to do next? What’s expected of me? They were seeking visual clarity.